USE CASES BY BUYING MOTION
Choose research criteria that reflect how a category is evaluated, who carries risk, and which evidence a rep can responsibly use.
APPLICATION GRID
The categories below describe operating contexts, not claims of verified customer deployments. Each card shows where the evidence burden changes.
Map platform owners, security reviewers, operations stakeholders, and economic buyers. Treat stack detection as a time-bound observation, then corroborate it through hiring, documentation, or public implementation signals.
Review focusTechnographic freshness and role authority
Segment by service line, geography, client profile, and visible growth event. A senior title may represent delivery, ownership, or business development, so buying-role inference needs careful human interpretation.
Review focusBusiness model fit and partner structure
Connect facility context, technical responsibility, procurement, and operational risk without mistaking a site-level contact for enterprise authority. Longer cycles demand a clear distinction between observed projects and inferred need.
Review focusSite hierarchy and project evidenceMethod trade-off: waterfall enrichment can improve match coverage by querying several providers, but it also increases cost, provenance complexity, and the chance that fields disagree. A single-source method is easier to govern and attribute, while accepting narrower coverage. Measure both against the same approved reference set.
Action trade-off: autonomous outreach can raise throughput, while human-in-the-loop review protects relevance, sender reputation, and regional compliance decisions. The suitable boundary depends on list quality, risk tolerance, SPF, DKIM, and DMARC readiness, plus the team's ability to monitor hard bounce rate and inbox placement.
TEST YOUR MARKET LOGIC
Run a narrow research task, then compare every inclusion reason with your team's domain knowledge before expanding coverage.